Turn your thinking upside down: begin with the business model
The creative impulse is such that, when struck by new inspiration – an idea, mood, theme, characters, or a story – suddenly your mind buzzes a million miles an hour, urging you to dig in and put it...
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Battle of Long Tan – Case Study
Recently I attended a multi platform seminar at AFTRS where speakers shared their experiences. Martin Walsh of Red Dune Films had a very interesting approach to getting his film up. Many years ago...
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Making money from free content: Beached Whale Case Study
It may sound like an oxymoron to try making money by giving away your content for free, but the freemium model, also sometimes called the t-shirt economy, has proved very effective for some...
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Crowd sourcing to fund, produce, promote, and monetise indie film
Crowd sourcing is an innovative business model being applied to several indie filmmaker projects. Perhaps the most publicised and obviously successful case is that of The Age of Stupid. This...
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Why Indie Filmmakers Give It Away For Free
I just found out about another couple examples of the freemium model at play, where indie filmmakers published their content for free online, and then profited through secondary merchandising. Indie...
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Crowdfunding Indie Film Case Study : My Million Dollar Movie
Another indie feature film project to use a crowdfunding business model is Free For All But You (Working Title), also known as My Million Dollar Movie. This project is still in funding stage, but it...
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Crowdsourcing Indie Film : Fandom Experience Case Study
Fandom is an interesting indie film project that is using crowdsourcing to build and interact with an audience from pre-production stage onwards. The film itself is already privately financed, but...
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Crowdfunding Indie Film : Biracy (case study)
Biracy is an indie film project launched at the beginning of last month with the goal to convert download pirates into investors, creators, and distributors by using a persuasive crowdfunding...
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Diary of a Struggling Writer (& Indie Filmmaker)
I wanted to write a post that was a bit more personal today, I guess explaining a bit about why I’m doing this and clarifying my position. I know that my analysis of other people’s projects can be...
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The Cosmonaut Model for Crowdfunding & Crowdsourcing
One small step for man, one giant leap for indie film… The Spanish indie film The Cosmonaut has perhaps the best crowdfunding model I’ve seen so far, and has also incorporated crowdsourced elements...
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Biracy evolution
Taking on board all the feedback and comments they’ve received, Biracy has redesigned their website, restructured information to make it easier to follow, and clarified several things. I’m really...
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“Ink” Ink A Deal With Their Fans
“Ink” is an indie feature film that gained traction last October after being ripped and downloaded by the bit torrent community 400,000 times in the first week, pushing it’s popularity well past...
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The value of knowing your audience when self distributing
Flatland is a niche animated film which successfully used a highly targeted campaign when self-distributing. By mainstream standards, the animation would be considered a hard sell: it’s half an hour...
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Crowdfunding vs Free
The digital age has opened a flood gate of experimental business models as indie filmmakers forge their way into the future. In one camp we have crowdfunding, that seeks money from fans before the...
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Taking Your Content Glocal
We frequently hold the conflicting desire of wanting our content to be globally relevant, yet to also be authentic on a local level. ‘International’ stories are meant to bridge this gap, consisting of...
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Crowdfunding The Tunnel One Dollar at a Time
The Tunnel is a low budget Australian project in the midst of pre-selling film frames to raise the $135,000 cash budget, with plans to release the film for free online via file sharing later this...
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The Tunnel Case Study – Part 2
Continuing on from Monday’s post about the crowdfunded film The Tunnel - with it’s plans for release via torrent – today I’m talking specifically about their marketing, social media, and community...
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Wellywood Woman
On a side note, filmmaker Marian Evans asked me to comment on an Inside Film article where Martha Coleman expressed concern that not enough emerging female filmmakers are putting up their hand for...
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Be Inspired…by Alternate Reality Games
I’m constantly coming across articles, links, videos, and presentations that inspire me… so I decided I’d group some of them that belong together to share with you.* Today I’ll begin with Alternate...
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